Choice Brands

Who We Are

Choice Brands is a new and exciting company established in 2018. Our aim is to provide the best service and products to our customers at the best possible prices. Our product basket currently consists of imported lines, but our team is constantly looking for opportunities to grow local production and supply, by partnering with strategic business partners. In an effort to maximise efficiency and provide world class customer service, we outsource our warehousing, sales and merchandising. However, our young and motivated sales team work passionately to ensure our customers are delighted by our products and service delivery nationwide. Choice Brands relies upon unrelenting dedication from its employees. This creates an enthusiastic team and encourages the various functions involved in the business to work smoothly together. Our friendly service ensures the constant quality that you will come to expect from Choice Brands. Our team is focused on relationship building with all of our stakeholders including, colleagues, customers, consumers and suppliers, while also always being on the lookout for ways to regularly support the community. Our Head Office is based in Ruwa, but our Sales and Marketing team are normally found in the market supporting our valued customers.

Our Vision


  • To be Zimbabwe’s most sought and trusted distributor of quality brands

Our Mission


  • To build and grow high quality local and international brands in Zimbabwe
  • To play an active part in all our communities with regular CSR support

Our Values


  • Quality - brands, people, action
  • Passion - for our customers, our brands and our colleagues
  • Integrity - in everything we do
  • Collaboration - teamwork, dialogue and respect
  • Accountability - responsible action at every level
  • Communication - sharing and growing

Our Portfolio



We strive to offer high quality yet affordable products nationwide. At present we represent the following brands:


Himalaya Herbals - This range of products includes facial care, oral care and baby care lines which are unique in our market because of its emphasis on being 100% herbal.